#SheWearsThePants: Anit Hora, CEO & Founder, Mullein and Sparrow on Confidence and Clarity

Anit Hora, Brooklyn NY, CEO & Founder, Mullein and Sparrow

What do you do - and what what drives you in your career as well as personal endeavors?

I own and operate two brands, The first being a skincare company called Mullein and Sparrow and the second is a personal care, chakra-inspired brand called The Fifth Veda.

I want to see inclusivity for everyone in the personal care/skincare industry, and what better way to do so than to confront it, head on, with my own brands? This initiative drives me to present my authentic voice and connect with others who align with both my personal values and brand values.

What does ambition personally mean to you - what place does it have in your life? Do you think our culture perceives “ambition” to be a dirty word for women? Why or why not?

Ambition is a very powerful word to me. I see it as living your truth. There is a world of possibilities out there, and the best way to achieve your goals is to confront them head on, without letting anyone get in the way of it. That’s ambition.

Women are of course prone to scrutiny when it comes to having ambition. We can’t feel let society make us feel ashamed for aiming too high. Once that cap is raised, there are limitless possibilities for success. Stick to your truth, aim high, and don’t let others discourage you. Your time is now, so be ambitious!

What does ‘having confidence’ mean to you - what place does it have in your life? How do you work on it?

Confidence and ambition go hand in hand. Confidence is being unapologetically yourself, and fully trusting the path that you’ve created for yourself through the entirety of your life. Confidence is also having the voice to speak to what you want. Owning and operating a business takes courage, and without confidence this ride would be very challenging for me.

Confidence also comes from the people and environment you surround yourself with. I am fortunate to have so many confident and ambitious women around me. This community has helped boost my confidence. Look for encouragement, support and constructive criticism. Most importantly, don’t let anyone tell you your dreams are silly or unachievable.

Goals: Please share one of your current, important goals (can be personal or work-related). Why is this a goal and how did you realize it was something that you wanted to work on? What’s your plan for achieving it?

I struggle with work-life balance. When I’m out of office, or even on vacation, I have a lot of trouble stepping back and turning off work.

I hold self-care to a very high standard and it’s a value that I preach in my brand. To ignore that value in my life would go against everything that I’ve built for myself. So now I’m taking more time to see friends, be social, and take some time for myself by doing things like reading, working out and mindfully reflecting on my life.

What do you do if you are having a hard time defining goals? How do you stay motivated to fulfill your goals and sense of ambition, and what do you do when you get stuck?

I see these moments as signals that I need to take a break. I’m not great at taking breaks, but once I recognize that it’s necessary in order to regain my momentum, I have no problem stepping back and taking time for myself. I start doing more self care things like working out and focusing on my mindfulness practice. Now that summer is here, I’ve been taking walks outside which gives me time to reflect, re-calibrate and figure out where I am falling short. This helps me stay clear, organized, and fresh so I can stay on top of my business.

What is your outfit when you really have to get shi*t done?

Without a question, jumpsuits! One piece outfits are comfortable and I don’t have to think about throwing together a whole outfit because they still look done up and cute.

What is one fashion tip / hack you swear by for a quick or on-the-go change?

For a quick, on-the-go change, I just change my shoes. I will wear comfy shoes during the day and when I am out and about but I’ll bring along a slightly dressier version if I have a conference or event to go to later on.

What is your process - or what are you guidelines - when choosing to buy something new for your wardrobe?

I want new pieces to build off of my current collection. I mainly look for convenience, comfort and functionality. My clothes should be able to be worn on multiple occasions but I also don’t want anything too precious in case it gets dirty.

What activities do you do outside of your full-time gig (whether that’s work, parenting or something else)? How does it bring balance to your life? How does it make you more successful in your full-time gig?

Outside of operating my brands, I love to work out, read and spend time with friends. As mentioned previously, these activities really help me maintain more of a work-life balance. It’s really easy for me to get wrapped up in work, so it’s important to me to find other things to focus on that will also bring me happiness. Having this separation between work and my personal life gives me more room for growth, as it allows me to step back and focus on me for a bit. Self care should always be number one!